Automotive SEM and Pay-Per-Click marketing can be an easy place to burn money fast with little impact on monthly sales. Simply put, if you lack a thorough understanding of how paid-inclusion campaigns work or lack the time needed to plan and monitor your efforts, the return on your investment may not be there. At Car Dealer SEM, we know online marketing.
Let our trained professionals create an effective mix for your search engine marketing strategy that will produce the conversions your dealership needs.
Although the search engines would like for you to believe that PPC is as easy as bid, buy and sell, that’s not entirely true. In many instances, we see car dealers spend too much to win “broad terms” when those keywords could be won with good automotive SEO. Why spend big money on a keyword phrase that is not a good indicator that the consumer is ready to purchase a vehicle? That’s not a smart Internet marketing strategy.
A successful online marketing campaign is all about “Value”.
That’s where our ability to match buyer intent to a user’s search for a specific phrase can pay big dividends for your business. Yes it is true that SEM campaigns can drive immediate traffic from a particular search engine but there is also an immediate expense. So, unless you have money to waste, don’t throw dollars at winning the wrong keywords. We can help you reach your target audience in the most cost-efficient way and will furnish you the detailed monthly reports you need to determine accurate click-thru ratios.